$50 million from Enterprise Rent-A-Car to plant 50 million trees

Jo Ann Taylor Kindle has contributed an article to Business Week Magazine in which she sets out the thinking behind the charitable giving by the most successful car rental company in North America.

The company was founded by Jack Taylor with a fleet of seven cars in 1957. Steady growth over the years since then have now put Enterprise Rent-A-Car in the premier position that it now occupies.

Ms Kindle points out that the Taylor family have stuck to a policy created by their father about the kind of company he wanted Enterprise to be. One of the cornerstones of this policy is the continuing charitable giving practised by the organisation over the years. It is acknowledged that the family owe their success to the communities that the business serves and so it was thought right to support those communities in return.

Ms Kindle’s brother, Mr. Andy Taylor who is now the chairman and CEO of Enterprise fully supports and is totally committed to this policy of giving back whenever and wherever appropriate. Hundreds of millions of dollars have been given to worthy causes both large and small over the years that the business has been flourishing.

To celebrate the company’s fiftieth anniversary this year $50 million is to be contributed to assist with the planting of fifty million trees over the next fifty years. The trees are to be planted in public woodland in all the countries that Enterprise Rent-A-Car does business.

www.enterprise.com