Earlier this week, Enterprise Holdings announced that its National Car Rental and Alamo Rent A Car brands would be serving Brazil for the first time. The brands now have new locations at five of the nation’s airports, including: Galeao Antonio Carlos Jobim International Airport in Rio de Janeiro; Guarulhos International Airport in São Paulo; Salgado Filho International Airport in Porto Alegre; Tancredo Neves/Confins International Airport in Belo Horizonte; and Brasilia International Airport in Brasilia.
The launch of these new locations follows a franchise agreement made between Enterprise Holdings – which also owns and operates the Enterprise Rent-A-Car brand – and Unidas – a leading car rental provider in São Paulo. This will allow Unidas to bring the National and Alamo brands to over 100 airport and city locations across Brazil by March of next year. Under the 15-year deal, the Brazilian company will operate the National and Alamo franchises at these new locations.
Enterprise Holdings executive vice president of global marketing, strategy and sales Greg Stubblefield said that they are happy to introduce the National Car Rental and Alamo Rent A Car brands to the Brazilian car hire market with the launch of these first five branches. Their partnership with Unidas, which strongly shares their belief in customer service – expands the options travellers will have and presents great growth opportunities for all three brands across Latin America.
Unidas executive president Pedro de Almeida said that they believe leisure and business travellers in Brazil will enjoy having these new rental options. They are dedicated to offering the excellent service their loyal customers have come to know and expect from all three brands.
This announcement isn’t really too much of a surprise. This is because Enterprise Holdings announced back in April that it would be moving into the Brazilian car hire market with a franchise deal with Unidas that included its National Car Rental and Alamo Rent A Car brands. This is part of the group’s goal to complete its footprint in the Latin American region.
Unidas was established in 1985 and only had 500 vehicles serving its short-term rental and fleet management businesses. It’s now grown to a fleet of more than 30,000 vehicles, and 10,000 of these are operated in its short-term hire business.
National Car Rental was founded in 1947, specialising in letting consumers choose their vehicle and be on their way as fast as possible. Its Emerald Club was the first extensive programme for frequent travellers. It expedites the process even further by enhancing efficiency, convenience and allowing its members to pass the rental counter. It’s members also have access to the Emerald Aisle, which is an exclusive area of the lot that lets them choose any vehicle. As long as they have a mid-sized car reserved, they can choose a larger car and won’t be charged extra. There are 63 Emerald Aisle lots in the US and Canada.
Alamo Rent A Car was founded in 1974. It now offers low prices and hassle-free rental experiences in the most popular, US, Latin American, Caribbean, Mexican, Canadian and Asian hotspots. It’s recognised as an innovator of technology and, in 2005, launched the first and only online check-in system in the industry. It also has over 171 self-service kiosks in the US. Additionally, Alamo customers who book online can get the operator’s best rates. By choosing the Prepay & Save option while booking, they can get an extra 10% off.