Amazon Alexa smart technology to be built into SEAT cars

SEAT LeonAmazon’s Alexa smart technology will soon enable SEAT car drivers to make the best use of their time behind the wheel. The Alexa personal assistant will allow drivers to locate music, obtain guidebook information, listen to the latest news and organise their personal and business lives.

SEAT’s Alexa technology is coming soon. SEAT will start building Leons and Atecas with Alexa later this year. Ibizas and Aronas are slated to follow some time in the New Year. Although SEAT is headquartered in Spain, Alexa will at first only be launched with English and German language capabilities.

SEAT’s president was upbeat about the integration of the Alexa artificial intelligence into its models. Speaking to reporters, Luca de Meo explained that the use of voice-activated systems was mushrooming and the firm wanted to make sure customers were provided with access to the latest technology and apps.

He noted that Alexa would help keep the SEAT brand in the vanguard of connected cars. SEAT is part of the Volkswagen Group. Motor industry analysts say they expect Skoda, Audi and other marques in the same stable to follow suit with the addition of voice-activated control features to their signature models.

Ned Curic is the vice-president of the automotive development section at Amazon Alexa and he said all were thrilled SEAT was building the system into its cars. He carried on by saying voice-control mechanisms were the way of the future and would be particularly useful in cars as they would give drivers ever more functionality.



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