Research conducted on behalf of the Air Travel Organisers’ Licensing authority has revealed six million Britons are likely to book their next holiday before the New Year. ATOL’s Andy Cohen said the study showed British people’s thoughts turned towards the sun and holidays in the period between Boxing Day and the New Year.
Two thousand respondents were quizzed about how and when they booked their holidays abroad and their preferred destinations. Based on the responses, ATOL says up to 6.5 million holidaymakers could research and book their next jaunt during the six-day break.
Averaging out the responses, the ATOL team says 28 per cent of those heading abroad in the summer of 2017 will choose Spain. Italy will be second with 19 per cent, the US third with 18 per cent and Greece fourth with 13 per cent.
ATOL estimates Britons will spend 15 hours researching, deciding where and when, and making reservations for their holidays. Andy Cohen said that despite the fact Britons spent a long time researching and booking their holidays they rarely gave a second thought to whether their particular package deal was covered by ATOL insurance.
He added that it was vitally important to ensure their holiday provider had ATOL protection. ATOL is backed by the UK’s Civil Aviation Authority and is designed to ensure holidaymakers do not lose out financially in case their operator ceases trading. UK holiday operators are not allowed to sell air tickets unless they are ATOL licensed.