Travel News|April 9, 2009 1:00 pm

Attraction World doubles number of featured products

www.attractionworld.co.uk

In the UK, Attraction World has more than doubled the number of its experience-based products, to a total of 82.

This month, the attractions and theme parks specialist has said that it will add 47 new products to the 35 it launched in November of last year.

The company noted that the decision to increase its offering was based on greater demand from agents for more options in the type of product they offer.

Tony Seaman, Attraction World’s sales and marketing director, said: “Agents have really got behind this product and we’ve grown the portfolio faster than expected due to demand. In these tough times, when increasing revenue is imperative, we are able to provide agents with an extensive programme of experiences the gives them something extra to sell.”

He added: “With Easter, Fathers Day and the wedding season fast approaching, these experiences are likely to be very eye-catching if they are pro-actively promoted.”

Attraction World is hoping to take advantage of the recent trend in the UK of taking ‘nano breaks’, with travellers going away for a single night rather than the traditional two-to-three night short break.

“For many, if you only have one day/night away then doing something cool such as circus taster day, being a Zoo Keeper for a day or air-born indoor skydiving will make the trip more memorable than ever,” Seaman noted.

Thanks to www.travelmole.com for the above quotes, for more information on this article please visit their website.

www.attractionworld.co.uk

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