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Audi set to debut day hire car services in the UK

Audi On DemandAudi On Demand has announced that its services will launch in the UK within the next two to three months. Drivers looking to hire one of Audi’s top models will be able to do so in the autumn but at a price which will leave a big hole in the wallet.

Audi On Demand has already debuted in the US city of San Francisco with price tags for a day’s rental beginning at the equivalent of £100. This is for an Audi A3. The cost of an R8 super coupe is considerably higher and comes with a daily rate of US$1,1195 or £930 in sterling.

On Demand launched in San Francisco last year and is still in the testing and evaluation stage. Andrew Doyle is the managing director for Audi UK and he confirmed the service would launch at the company’s Oldham dealership sometime in the autumn.

When the programme goes live, hirers will book their Audi via an online app for a period of one day or more. The long-term aim is to offer every Audi model for hire. To underscore the fact Audi On Demand is a premium service, hirers have the choice of having their vehicle delivered or picking it up from an Audi dealership.

At collection time, hirers are given a full tour of the vehicle with explanations provided about how each individual function or feature operates. Car industry analysts say On Demand gives hirers a taste of Audis and their capabilities and might ultimately persuade them to buy one at a later date.

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