Avis rentals convince clients to buy cars
Posted on: May 13th, 2008 by Taylor SmithAvis Rent A Car has indicated that many clients that hire cars will soon end up purchasing a new passenger vehicle, especially if they find themselves impressed with their rental vehicle. As such, Avis suggests that the car hire industry can play an important role in boosting the car sales business. The rental giant recently conducted a survey, in which it interviewed a total of 2,500 renters in both the United Kingdom, as well as in continental Europe.
A significant number of clients clearly indicated that a positive rental experience will make them more likely to seriously consider purchasing a similar vehicle to the one they rented. In fact, a total of 105 respondents indicated that the first time they came into personal contact with the type of car they now own, was when they rented a vehicle through Avis. Additionally, fully 48 percent of these clients noted that they would likely purchase a new car within less than a year, following the end of their rental period. Furthermore, almost half of all those who participated in the survey told Avis that they were more likely to purchase a car similar to the one they rented. Paul Hainsworth, Avis’s fleet director, told journalists that the purpose behind the survey was to discover the link between car rentals and car sales. The survey’s results seem to indicate that many people in the UK do, indeed, consider buying a car after a positive rental experience.
www.avis.com







