Car Hire|

Avis survey names best driving route in the UK

A591_road,_Lake_District_-_June_2009_Edit_1Car rental firm Avis in correlation with a leading quantum physicist have devised a formula enabling them to name the best scenic driving roads in the UK and the world. Avis says that when applying all the criteria of the Avis Driving Ratio formula to roads in the UK, the winning route is the Lake District’s A591.

Dr Mark Hadley said the optimum drive was on a road where drivers spent an average of 10 seconds on straight stretches and one second on bends and curves. Avis says this ratio offers the most satisfying drive as it allows the person behind the wheel to maximise the vehicle’s handling, braking and acceleration.

The Avis research team travelled all over the world and applied the Avis Driving Ratio to the best known scenic routes. Among team members were roller-coaster design-engineer John Wardley and Hermann Tilke, a noted Grand Prix circuit designer.

The A591 traverses the Lake District between Kendal and Keswick and was the team’s number one choice for the best scenic route in the UK. The A591 was followed by the B3515 through Cheddar Gorge in Somerset. The A535 in Cheshire between Alderley Edge and Holmes Chapel took third place.

The Avis Driving Ratio only took into account the complexities and terrain of the roads, and not the traffic on them. While the Cheddar Gorge route is mostly used by tourist vehicles, drivers are invariably slowed down by lorries on the A535 while caravans moving at snail’s paces prevent drivers from enjoying the A591 to its utmost during the summer months.



  • Share this post:
  • Facebook
  • Twitter
  • Delicious
  • Digg
In the Press
  • The Sunday Post Martin Lewis of Early booking using comparison sites including can slash up to 70%
  • The Daily Mail For the best deals, use price comparison websites such as
  • The Daily Telegraph Check out car hire comparison sites such as to see the prices on offer at dozens of car hire companies.

Cookies on

Copyright 2003 ASAP Ventures Ltd

All rights reserved

Registered in England and Wales

Company number 4278063

Registered office address

1 The Square, Lightwater, Surrey, GU18 5SS