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Bluecity electric car rental set to launch in central London borough

Bluecity redBluecity’s pioneering electric car rental service will officially launch in an inner London borough next week. The fledgling hire firm will unveil the product at an eco fair to be held in Hammersmith on Wednesday 26 April.

The car club service will initially be geared towards Hammersmith and Fulham residents and tourists. The council in the borough has supported Bluecity in the venture with the aim of reducing congestion and improving air quality.

Motorists who sign up for the Bluecity club will be able to choose from a pool of 30 cars to start off with. The cars will be parked at 85 Hammersmith and Fulham charge points, but hirers can drop them off at the approximate 400 other points in 16 London boroughs.

The number of Hammersmith and Fulham charge points is said to be the highest concentration in the UK. There are plans afoot to double the number before the end of summer and increase the number of drop off locations to 1,000.

The red Bluecity compact cars are restricted to London districts contained within the M25 orbital motorway while one charge is good for 150 miles of driving. French company Bolloré is the parent of Bluecity and its Paris based sister, Autolib.

Bolloré announced its intention of launching electric car hire in London three years ago, but tardiness in increasing the amount of charging points proved a major drawback in getting the service off the ground. Bolloré says the increasing number of charge points means the time is ripe for the service to debut.

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