Bmi re-launches Diamond Club loyalty scheme

Ireland’s third largest airline, Bmi, has given its Diamond Club loyalty programme a revamp in a bid to attract more people to make use of the beneficial scheme. New features in the scheme include the ability to convert miles into upgrades, new hotel partners, family memberships, new airline partnerships and complimentary upgrades for Gold Card holders. The family packages allows up to eight family members to join and every member is eligible to earn miles and travellers under the age of 18 are allowed to be part of the scheme and their benefits will be managed by the nominated head of the family.

Paper vouchers are also a thing of the past as the company has also brought in the use of electronic tickets. Upgrades for those who boast Gold Cards can be booked up to seven days prior to travel through the Bmi call centre. The new launch will also see all Gold Card holders credited with four complimentary upgrade vouchers and previous vouchers had to be used before the end of November, 2009.

New partners to the loyalty scheme are Brussels Airlines, TAM and Continental Airlines. As well as these new additions, Wyndham Hotels and Missoni Hotels will also become part of the team and a wide range of new treats and novelty gifts for those travelling include chocolates from Thornton’s, digital radios form Pure, perfume from Miller Harris and trinkets from Hunters Accessories. This year has seen Bmi enhance its customer service and offerings and the new Diamond Card is the latest addition to entice travellers to use Bmi over other airlines.