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BMW ReachNow car share services make inroads in China

ChengduBMW has announced it will be inaugurating a ReachNow car sharing project in central China in December. The Sichuan provincial city of Chengdu has been selected as the guinea pig for the first ReachNow car share scheme outside Beijing.

The programme will start up with a 100-strong fleet of all-electric BMW i3s. Like most car share programmes, drivers using ReachNow in Chengdu will not have to return the vehicles to designated parking spaces. They will be able to use any spot reserved for ReachNow.

When ReachNow came to Beijing, hirers had to drive the vehicles back to a pre-designated parking slot once their hire period had finished. Thiemo Schalk is a manager at BMW’s Berlin Urban Mobility Centre and he confirmed this would not be happening in Chengdu.

He carried on by saying authorities in Chengdu were all in favour of adding the car share scheme to transport options. He finished off by saying they had embraced the idea of free-floating parking even though there was limited parking availability in the city.

ReachNow is BMW’s non-European car sharing programme. In addition to the Chinese capital, the programme has launched in the US locations of Brooklyn, Portland and Seattle. The total fleet is 1,400 cars which are a mix of BMW and Mini.

ReachNow was founded last year. DriveNow is BMW’s European car-sharing operation and has a presence in 13 cities with around 6,000 vehicles. Launched in 2015, DriveNow was the predecessor of ReachNow by one year.

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