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British Airways budget affiliate launches with Barcelona to LA flight

Level AirlinesInternational Airlines Group‘s new budget subsidiary officially launched yesterday with a debut flight from Barcelona Airport. Level Airlines Flight IB2623 took off from El Prat Airport at slightly after 16:00 yesterday and signalled IAG’s intention that it would be competing with other budget carriers like Norwegian.

IB2623 was bound for Los Angeles, and the west coast of the US, when it departed 20 minutes behind schedule. Level was created by British Airways’ parent company to serve long-haul trans-Atlantic routes. Level’s current fleet of two Airbus A330 aircraft will be expanded to five in the near future to allow it to grow its network.

The airline’s management has already confirmed the inauguration of flights to San Francisco, the Argentine capital of Buenos Aires and Punta Cana, a resort destination in the Dominican Republic. Commenting on long-term plans for Level, IAG CEO Willie Walsh stated that by the summer of 2018 more aircraft would provide the means of adding more European cities to the network.

When Level debuts on the Barcelona to Buenos Aires route in two weeks’ time it will be the first direct Europe to South America low cost carrier route. Level launched its online ticketing services three months ago with a promotion offering €99 (£87) Barcelona-LA fares.

Level’s base fare is called Level too and comes with an allowance of only one single carry-on bag. Check-in bags, meals, snacks, drinks and wireless internet connectivity are all optional add-ons which incur extra charges. Level fares are the cheapest in a six-tiered structure. Flexible Economy is the premium choice and comes with seat selection, hot meals and checked baggage included.

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