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Car hire firm Enterprise gobbles up City Car Club

uk_heathrowUS-based Enterprise Rent-A-Car has snapped up City Car Club, the largest car share group in the UK. Brian Swallow is the car hire firm’s vice-president and commenting on the purchase he said it was a convenient means by which Enterprise could provide hirers with more solutions to suit their particular needs.

Mr Swallow added that it was a natural progression from car hire to car share and better catered to the needs of companies and individual motorists with increased flexibility. Enterprise markets itself in the UK as the rental firm offering British efficiency combined with superior customer service from the US.

The managing-director of City Car Club, James Finlayson, noted that the collaboration was a win-win for both parties and would allow his firm to expand its operations further afield. He also said he believed the two companies would grow together and become one of the nation’s major transport providers.

City Car Club is 10 years old and operates in 17 core cities across the UK. These include London, Leeds, Nottingham and Glasgow. It has a fleet of 800-plus vehicles which people can hire for anything from 30-minute periods upwards.

Rental rates are based on £4.95 per hour and vehicles can be picked up from designated parking spaces in the cities. The Enterprise tie-up is additional evidence that car hire companies are trying to offer an alternative to renters that does not require them to make often long trips across busy cities to pick up their vehicles.

Enterprise operates out of a Missouri headquarters and also already has its own brand car share business, Enterprise CarShare, in the US. Due to rising fuel and vehicle running expenses, car share schemes took off as the new millennium dawned. In 2009, City Car Club swallowed up rival company WhizzGo.

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