Health and Environment|

Charity calls for ban on alcohol being displayed next to everyday goods

Alcohol should not be displayed close to everyday items such as milk and bread in supermarkets, say health campaigners.

Alcohol Concern said that supermarkets are “overflowing” with alcohol being sold at discounted prices. The charity is calling for supermarkets and off-licenses to shelve alcoholic drink in one specific part of their shops. Research undertaken by the charity in December found that supermarkets, including Tesco, Asda, Sainsbury’s, and Morrisons placed alcohol throughout their stores.

Experts at the charity said that England should follow in the footsteps of Scotland and the Welsh Assembly Government and restrict the places where consumers can see alcohol. In a study of 1,000 shoppers, the charity revealed that 70 per cent supported the idea of supermarkets confining the display of alcohol to just one single area.

Other studies reveal that alcohol sales from supermarkets and off-licences are increasing and currently account for almost half of all the alcohol sold in the UK. Alcohol Concern is calling for the introduction of a 50p per unit minimum on price in order to stop supermarkets from heavily discounting alcohol.

Food director of the British Retail Consortium, Andrew Opie, said that the survey was very small scale and only looked at four stores in one city in the UK. He added that at times supermarkets are among the most responsible sellers of alcohol. He added that they provide funding for the Drink Aware campaign, enforce the Challenge 25 rules and display the ‘Know Your Limits’ unit labelling on every product.

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