Co-op enters the package holiday market

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Not put off by the decline of holiday bookings, the Co-operative Group have launched a new scheme by offering its customers package holidays. It is hoping that its name will draw in travellers who are wary of using other operators in the travel industry since the recession has left many businesses with an uncertain future.

The Co-op already has well established travel stores across the UK and the joint venture with Cosmos Holidays and Monarch airlines should be a welcomed addition. Holidays from June, 2010, are available for booking now and there is upwards of 220 different packages and 22 destinations to choose from. The Co-op has three million members and they will all be able to benefit from a payout of £20 from every £1,000 holiday.

Spain and Florida are the two favoured destinations and the Co-op hopes to increase its offerings over the next few years. “It may seem an inopportune moment to be launching a tour operation but it is, however, a measure of the confidence that we have in our revitalised brand and in the strengths of Cosmos and Monarch that we choose to launch into such a difficult marketplace,” said Mike Greenacre, managing director of the Co-Operative Travel.

Thanks to www.ft.com for the above quotes and for more information please visit the website.

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