Daimler has followed its plan to expand the operations of its mobility services business by creating the Daimler Mobility Services subsidiary, which has taken over the management of car2go and moovel. The headquarters for the new company is in Stuttgart, Germany, and from this year, it will oversee the optimal placement and coordination of these two mobility solutions, as well as other mobility services operated by the group.
The innovative car2go car sharing concept operated by Daimler has already become profitable in three cities, as of the end of 2012. The network had 60,000 people register by the end of 2011, which jumped to 275,000 by the end of last year. This is expected to breach more than 500,000 by the end of 2013, while the fleet is expected to grow from 6,100 vehicles to over 10,000 by the end of the year. car2go has a presence in six German cities, where there are over 100,000 customers. It is also available in 18 cities across the globe, and its services are expanding to more cities this year.
moovel was developed and tested in Berlin and Stuttgart last year, and now it will be expanded to several cities. The smartphone app allows users to conveniently compare options like car2go, ridesharing services, taxis and public transportation with ease. Users are able to see the difference between each solution’s parameters, such as cost and how long the journey will take. Daimler aims for moovel to be a one-stop shop for customers’ mobility needs, allowing them to locate, reserve and pay through the app.
Another mobility solution the company is investing in is intelligent parking solutions. As part of this effort, it took a financial interest in GottaPark at end of last month. This company allows customers to reserve parking bays online, which are part of a group of over 300,000 spots across nine cities in North America: San Francisco, San Diego, Seattle, Houston, Denver, Chicago, Boston, Miami and Vancouver. GottaPark has worked hard to make parking easier for its customers since 2007, and Daimler’s investment includes plans for cooperation projects, with a pilot project due to launch this year in Europe.
Daimler Mobility Services also has its hands in other mobility solutions. For example, it has taken a financial interest in myTaxi, which is a smartphone app, and carpooling.com, which is the market leader for ridesharing in Germany. The company has taken an interest in tiramizoo, which offers urban courier services. As part of the car2go framework, it cooperates with several public transport firms, car hire operator Europcar and local governments.
Daimler Mobility Services managing director Robert Henrich, the former car2go head, says that combining schemes like car2go and moovel into a single company allows them to offer connected and attractive mobility services to their customers using a single source. They are very happy that car2go has managed to become profitable in three cities already, and they want to expand the concept for completely automated hires to commercial fleet management companies.
On the subject of moovel, Henrich said that their goal is to offer the best travel options to their customers. Daimler AG’s head of Business Innovation, Wilfried Steffen, added that now the stage is set for moovel to be successfully expanded.