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Debenhams brings youth to classic brown suede shoes

Once an icon of British fashion, brown suede shoes are finally on the outs, as “trendier” footwear replaces the traditional look.

Debenhams spokesman Tom Watson said that, for many years brown suede shoes were the ‘sole of the nation’. He added that internationally, Brits are still known for the fashion trademark of their brown suede shoes.

Made timeless by the likes of Hollywood actor Cary Grant and the Duke of Windsor himself, the shoes represent the growing push towards modernism and an exiting of the old. According to research, sales of the iconic footwear began to first drop in the 1980s.

Once common in golf clubs and on British Army officers, the shoes are beginning to fade out. Yet, popular UK department store Debenhams has said it would push towards a resurgence of the iconic shoe.

The retailer has partnered with three of its most prominent designers – Jasper Conran, John Rocha and Jeff Banks – to bring the style to a younger generation of fashionistas. Announcing on Saturday its plans, the retail giant said the designers have been asked to put a new spin on the classic brown suede look.

Watson said that Debenhams is keen to have the designers “freshen up” the style, in the hopes that a younger generation of Brits can embrace the “sole of the nation” as their own.



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