Car-share firm DriveNow recently announced that it would be adding 30 new vehicles to its London fleet. The new additions are electric powered BMW i3s and will perfectly complement the current London fleet mix of 240 BMWs and Minis.
DriveNow is a collaboration between Sixt Car Hire and German car maker BMW. Announcing the fleet additions, a DriveNow spokesperson said the convenience of being able to rent a car for exactly how long it was needed would be a cheaper option than travelling by black or Uber taxi.
Pickup points for DriveNow vehicles are primarily in North and Northeast London with locations that include Haringey, Islington and Hackney. The spokesperson noted the service would be enlarged so that it covered other parts of London and possibly cities such as Birmingham and Manchester.
At present, DriveNow’s presence is fairly limited. In addition to London, it offers service in five major German cities, Vienna, Seattle and San Francisco. Renters wishing to use DriveNow vehicles in London pay a one-off registration fee to join.
When renting vehicles, the fee is 39-pence a minute up to a maximum of £20 an hour. Renters can leave the vehicle at any DriveNow designated parking space in the city.
Critics of DriveNow’s service say it is only cost effective for extremely short rentals and would not even be viable when driving in rush-hour traffic. They say the daily rental fee for Sixt’s, or any other suppliers’ compact cars, works out cheaper than £20.