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DriveNow equips BMW ActiveE vehicles with MyCityWay

BMW ActiveE ConceptMyCityWay chief executive Puneet Mehta has announced that his company has joined DriveNow to integrate their location-based mobile platform with the car sharing company’s fleet of BMW ActiveE electric vehicles in San Francisco. The mobile platform, which is designed to help users navigate, explore and enjoy major cities, will be installed in all 70 of the cars. This announcement was made at the Content and Apps for Automotive Conference, which was held in San Diego earlier this month by host Telematics Update.

MyCityWay was founded in December 2009 and is based in New York City. The mobile tech company produces highly personalised and self-learning mobile interfaces and apps, which guide users along on their daily travels around the city. Since its launch, MyCityWay’s apps division has substantially grown and now connects with millions of people in more than 85 cities across the globe. Its enterprise mobility platform provides unique mobile apps, as well as targeted engagement, to big name brands in the travel & hospitality, automotive, media and events industries.

The platform’s integration with DriveNow will focus on delivering situationally-aware local discovery, as well as relevant information, based on the user’s needs, location and other factors in real time. It will be the one place that provides information such as nearby events, restaurants, nightlife options, parking, traffic, public transport updates and more. What’s great about these things being brought together in one place and interacting with each other is that consumers will be able to search for dining options nearby, along with directions, live traffic cameras and patterns, and available garage or street parking close by.

Mehta said at the conference that the telematics industry is growing from being centred on vehicles to be centred on users. The integration with DriveNow will provide the ability to connect daily needs through various verticals, giving the company access to a personalised view of the surroundings of a driver and access to information in real time. All of this is key in providing the best consumer experience.

DriveNow chief executive Rich Steinberg added that the car sharing company’s partnership with MyCityWay is perfectly in line with the principal goal of BMW to become the leading premium mobility services provider. The localised connectivity and services provided by the platform will enhance the experience of their drivers and make finding their way around the City of San Francisco more enjoyable and easier.

DriveNow was launched in the California city in June of this year. It’s a premium car sharing service that offers the chance for motorists to drive the all-electric ActiveE from BMW. Its 70-car fleet is stationed at ten DriveNow locations across the Bay Area, some of which are nearby MUNI, BART and bike sharing locations. Members of its network can find and book available vehicles and return them to any DriveNow Station when they are done driving. The brand is focused on developing premium mobility solutions that are sustainable.

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