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Enterprise and National add loyalty club perks to Latin America

National ColombiaTwo global car hire suppliers have both recently added countries in Latin America to their loyalty club programmes. National Car Rental has added Honduras and Jamaica in Central America plus the South American nations of Colombia, Peru and Suriname to its Emerald Club.

The addition of these nations complements the expansion of the club to Paraguay and Argentina. These countries were added last year. Emerald Club membership is free for National hirers and gives members a number of benefits which include free vehicle upgrades.

Specific upgrades depend on the tier of the member. The programme extends to National’s partners and members can get free hire days or add to their air-miles with airline frequent-flyer programmes.

National Car Rental is a subsidiary of Enterprise Holdings and stable-mate of Enterprise Rent-A-Car. Enterprise has also extended its Enterprise Plus Club zones to Central and South America. The additions are the same as for National’s Emerald Club but extend to the Turks and Caicos Islands.

The benefits for Enterprise Plus members are the same as for the Emerald Club. Enterprise Holdings and its affiliate car hire suppliers have a presence in more than 90 nations. Around 30 of these are in the region stretching down from the Caribbean and Central American nations to Argentina.

Enterprise Holdings’ loyalty programmes director Patsy Rey explained that members of the clubs were travelling farther afield. The director continued by saying members should be able to reap the same benefits no matter where they were in the world.



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