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Enterprise Holdings Launches Fall Promo

Enterprise Holdings & Car Rental Brand LogosEnterprise Holdings has announced a promotion for the Cash-In Club agent rewards programme, which will start this autumn. This promotion will be for travel agent partners of the group’s Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands in the US. The ‘25,000 Point Campaign’ is recognition to the election year and will give a total of 25,000 club points away.

The Cash-In Club was initially established in 1995 to offer travel agents in the US the chance to get competitive rates and quality hire vehicles for their customers. It’s aim was also to reward the agents for their long-term business. This year’s promo is available to all travel agents resident in the US and who book a qualified reservation between August 20 and October 31.

Members of the programme will automatically be entered to win for each booking that results in a completed hire through the Enterprise, National or Alamo brands. Prizes will be handed out to five members, who will be randomly drawn and informed in November. The grand prize winner will get 10,000 points; second place will get 7,000; third place will get 5,000; fourth place will get 2,000; and fifth place will get 1,000. All of the points can be converted into prepaid Visa cards.

Enterprise Holdings vice president of travel industry relations Ron Cerko says that the Cash-In Club rewards scheme recognises their loyal travel agent partners in the US, who choose Enterprise Rent-A-Car, National Car Rental and Alamo Rent a Car to provide award-winning and convenient service to their customers. They look forward to offering these partners the opportunity to win more rewards points every year. He added that they hope new members will join them and participate in the promotion this year.

Through its regional subsidiaries, Enterprise Holdings reports revenues of $14.1 billion a year, has more than 70,000 staff and operates over 1.2 million vehicles. This makes it the biggest and most expansive car hire provider in the world.

The Enterprise Rent-A-Car brand was established in 1957 and is known for its comprehensive network of locations, great customer service and low rates. It’s recognised internationally and has won several awards. The brand leads the home-city market, has over 5,500 offices located in 15 miles of 90% of the population in the US and operates more than double the number of locations of its closest competitor.

National Car Rental was established in 1947 and is a brand recognised internationally. It allows customers to pick a vehicle fast based on their reservation and requested car class, enabling them to get on the road quicker. The brand’s Emerald Club is award winning, as it expedites the travel process by enhancing efficiency and convenience. National is also the official partner and rental car of the PGA of America.

Alamo Rent a Car was established in 1974 and offers low rates and hassle-free hire experiences in some of the most popular destinations in the US, Mexico, Latin America, the Caribbean, Canada and Asia. It gives travellers the ability to pick their own vehicle based on their reservation and requested car class. The brand is also the official rental car for Disneyland and Walt Disney World.



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In the Press
  • The Sunday Post Martin Lewis of Early booking using comparison sites including can slash up to 70%
  • The Daily Mail For the best deals, use price comparison websites such as
  • The Daily Telegraph Check out car hire comparison sites such as to see the prices on offer at dozens of car hire companies.

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