Enterprise Rent-A-Car recently announced that its Automated Rental Management System is making life easier for not only insurance companies but also for collision repair centres. It is making life easier for consumers as well because it’s getting them out of rentals and back into their own vehicle quicker. Although this means that Enterprise is shortening the length in which people need a rental car, the company says that it’s worth it to offer customers a quality product.
When speaking about ARMS, the vice president of operations at Pohanka Collision Center said that the information it receives from Enterprise and its ARMS service is helping it improve its performance. The repair centre can use this information to see what the market average is and how it stacks up. The service has already helped Pohanka Collision take at least two days of repair time off of the average repair cycle.
Auto repair centres across the United States use services such as AMRS to benchmark how they are performing against other national, regional and local brands. Enterprise first came up with ARMS in 1999 as a result of feedback it was getting from not only the collision repair industry but also from focus groups.
Since then, Enterprise has been sharing the information from ARMS with auto repair centres across the country. This service is being provided at no additional cost. Thanks to ARMS, these centres can use the length of rental data to help them improve their operating efficiency.
When using the ARMS platform, repair centres have instant access to send vehicle status updates to consumers and partners, as well as book rental reservations for these customers. This really helps to streamline the whole process. However, the benefits of ARMS do not stop there. Using the information provided by ARMS, the centres can also forecast and measure all of their labour needs. They can even go as far as generating monthly reports.
Enterprise prides itself on being able to offer people affordable car rentals in convenient locations. In fact, Enterprise has more than 5,500 locations in neighbourhoods and airports in the United States. Its offices are located within 15 miles of 90 percent of the U.S. population. This is why many collision centres use Enterprise for all of their car rental needs.
The vice president of collision industry relations at Enterprise Rent-A-Car, Frank LaViola, said that losing customers to excessive repair times is very costly for collision centres. It is costly for insurers as well. The longer that consumers are in rental cars, the more it costs insurance companies and the less likely the collision centres are to receive repeat business. Thanks to ARMS, this repair cycle can be cut back by days in some cases. It gets people out of rental cars and back in their vehicles quicker.