For any company, it’s always nice to be recognized as the best in the industry. Enterprise Rent-A-Car must be thrilled to be ranked the best airport car rental brand in North America by J.D. Power. According to company, it received this honour in the J.D. Power 2014 North American Airport Rental Car Satisfaction Study. This makes the ninth time in the past 11 years that Enterprise has taken this title.
Enterprise Rent-A-Car, which is owned by Enterprise Holdings, is known as the largest car hire firm in the world. Enterprise Holdings is parent company of several car hire brands, including Alamo Rent A Car and National Car Rental. In the same study that Enterprise Rent-A-Car took first place in, National Car Rental was second, and Alamo Rent A Car was third. Enterprise Holdings said that it is pleased to see all three of its brands finishing above the industry average.
The J.D. Power study, which is held annually, surveyed both business and leisure travellers who have rented cars at airports across North America. The chief executive officer of Enterprise Holdings, Pam Nicholson, said that management is pleased to see that the hard work they and their employees put forth every day is noticed by consumers. The company knows that listening to all of the feedback it receives, both negative and positive, is the key to developing long-term relationships. That is why Enterprise Holdings is pleased and honoured to get this recognition from J.D. Power. Enterprise Holdings will continue to improve to better meet the needs of its consumers.
This is not the only award that National Car Rental and Enterprise Rent-A-Car have received this year. Both of these rental brands were also recognized in the J.D. Power 2014 Customer Champions study. This study takes five factors into consideration – process, product, people, presentation and price. There were only 50 companies that received this recognition.
Nicholson noted that the car rental industry of today is a very competitive one. This is why Enterprise Holdings wants to make sure that its portfolio of rental brands is designed to help meet the very diverse needs of its customers, not just the needs of business travellers but also the needs of leisure travellers. Receiving recognition from J.D. Power lets the company know that being focused on consumers is the right strategy. Enterprise Holdings knows it’s making a difference in the car hire industry.
Nicholson is right to say that the car hire industry is a very competitive one and not just in North America. It is like this all over the world. Every day heavy weights in the industry like Hertz and Enterprise battle it out to stay on top. In fact, Hertz tied with Alamo as the third best airport car rental brand in the J.D. Power study.