Europcar offers car rental rewards

One of the largest car rental agents in the UK is to offer Britons a new scheme called Hire Rewards. The plan is to make car rental more affordable for the UK market.

Savings on car hire could be as much as £200 per week on the loyalty scheme and aims at giving massive discounts to those that hire vehicles at least twice a year. It could be a van, car or even a more luxurious car, whatever the vehicle there is some great saving to be had from Europcar.

The Hire Rewards programme has been launched at a pivotal time as many families in the UK have downsized their family car or sold the second car in an effort to save money. When holidays come along or weddings and other such special occasions some choose to rent a car for style, comfort or size.

Consumers wishing to join up to the scheme can do so at any branch or even online at their website and will start to benefit from the offers straight away.

“27 per cent of Europcar customers hire because they are worried about the reliability of their own car, 21 per cent because their own car has broken down and 24 per cent require a bigger vehicle. Furthermore, 23 per cent hire because they don’t have a car. We want these customers to keep coming back to Europcar and by offering Hire Rewards they will have very good reason to,” said Catriona Lougher, marketing director.