The travel industry is not what it used to be. More and more customers are opting to travel with low-cost airlines instead of full-service airlines. They also want budget carriers to offer more services than they use to. To keep up with demand, budget airline FastJet has announced two new partnerships that it will use to offer new ancillary products.
FastJet, which is based in Africa, said that it has formed deals with TravelJigSaw, which offers low-cost car rentals in Africa, and Loooking4Parking, a parking service provider. These new partnerships will give FastJet passengers even more choices when they travel with the airline.
The head of commercial business at FastJet, Ellis Cain-Jones, said that ancillary revenue is a very important part of the airline’s low-cost model. It wants passengers to get plane tickets that they can afford. However, it also wants customers to have the ability to purchase extra services if they choose.
Cain-Jones added that this is just the start of even bigger things for FastJet. The airline is looking to add even more services in the coming months. To accomplish this, the carrier is going to work with local markets from all over Africa and in other areas to identify local ancillary services that it can use. The end result will hopefully be increased customer satisfaction.
These new services will not be available for purchase on every flight from the beginning. For example, the new partnership with Looking4Parking is not going to be seen on every flight. This new service will only be seen on flights between Johannesburg and Dar es Salaam. If the service turns out to be very successful, the airline will roll out the service on other routes as well.
FastJet was launched in 2011 and has the backing of easyJet. The carrier’s goal is to bring low-cost flights to Africa. However, FastJet does not have to be limited to just flying in Africa. It has already been given clearance to be an international airline.
The only reason why FastJet has not gone international yet is because it has been hammered with one problem after another. This includes a number of accounting and legal issues. These problems have led to the airline seeing a nasty 96.62 percent drop in its shares, so shares for the airline can be purchased for just 2p.
This bad luck has not kept FastJet from pushing forward. The airline was still able to carry over 31,000 passengers in Tanzania during January of this year. It is averaging around $88 a passenger, a huge step up from the $46 it was averaging in January of 2013. Only time will tell if FastJet can bounce back and become the international airline that it wants to be.