Flybe awards Avis three year exclusive contract

Avis has been awarded a three-year contract by Flybe to be the carrier’s exclusive rental car partner, building on what has been acknowledged as a successful relationship spanning the past five years.

Simon Lilley, the director of marketing for Flybe, said: “We are delighted to have Avis on board for another three years. Our renewed partnership with this prestigious group is yet more proof that Flybe is committed to continuing to invest heavily into its ground product. Our aim is not only to maintain the loyalty of current passengers but also continue to entice increasing numbers of passengers from legacy and low cost competitors.”

“Together, we will be exploring new ways of marketing to Flybe passengers and building on our already sound customer base: integrating car hire within the flight booking process will be delivered in the coming months, an initiative that will take penetration and ease of booking to new levels.”

The commercial director for Avis, Daniel McCarthy, commented: “We are pleased to continue building on our long standing and successful partnership with Flybe. We will support Flybe’s ambition to deliver better ground products for its customers by offering the best car rental experience in the industry, tailored around the needs of the flying passenger. Our current £1 offer will be the first of many special initiatives to benefit both companies’ customers and we very much look forward to innovating and working together over the coming years!”

Thank you to www.flybe.com for the quotes above. For more information on this story please visit their website.