Freehand Hotel lands in Lexington Avenue New York

Freehand, New YorkLast month saw the opening of a prestigious Freehand Hotel in central New York City. The 1920s building, and former George Washington Hotel, occupies a whole block and is located on Lexington Avenue in the so-called Flatiron District of Manhattan.

The Freehand boasts an elegant collection of accommodation, eateries, bars and all the other amenities discerning 21st century travellers have come to expect. Not all of the Freehand’s wining and dining venues are open yet but the George Washington Bar, Simon & The Whale and the Studio are.

The bar is set in the original hotel’s former library and has been lovingly restored with mahogany, a grand fireplace and period furniture adding to the sensation of a throwback in time. The Studio serves up breakfast and sweet treats imbibed with hints of Africa and Asia.

Opened on Tuesday, Simon & The Whale is the flagship eatery and the scene at which gourmands are able to satisfy their innermost fantasies. Two more F&B outlets are scheduled to open in the very near future. Smile To Go will offer coffee, pastries and wholesome Mediterranean dishes while the Broken Shaker will be a lofty rooftop venue at which to enjoy the views with cocktails.

The Shoppe at the Freehand is guaranteed to elevate the retail therapy experience to higher planes with an assortment of branded items ranging from chocolates and scents to accessories and headgear. Rooms, suites and group rooms are equipped to thrill with pleasing touches like polished wood furniture, bespoke artwork and super-comfort beds.



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