It was recently announced by both Dorna Sports and the Hertz Corporation that Hertz was the title sponsor of the British MotoGP. The 2014 MotoGP, the British version of the motorcycle racing championships, was held at Silverstone between the dates of August 28 and the 31.
When speaking about this sponsorship, the group president of Hertz, Michel Taride, said that the company was proud to be a partner of the 2014 British MotoGP. This has been yet another exciting year, and people have come to expect nothing less of the British MotoGP. It is adrenaline-pumping, two-wheel action like no one has ever seen before. The Hertz British Grand Prix is something Hertz feels strongly about. This is because it matches the company’s passion for mobility and innovation. This year the Hertz Game Zone turned out to be a huge success.
Due to Hertz being the title sponsor of the 2014 British MotoGP, the car rental firm enjoyed a lot of media exposure during the event. This included the Hertz logo being placed along the track side, at the starting point, on the winner’s podium and even over the bridges.
This year, Hertz took things a bit further with a bike simulator at its Hertz Game Zone. This was an arcade-like racing game that allowed visitors to race for the fastest lap. If people did not want to try their hand at the simulator, they could have their photos taken while they sat in one of the Hertz Dream Collection rentals. Different prices were given to the people who raced in the simulator.
The managing director for the commercial area of Dorna Sports, Pau Serracata, said that having Hertz on board this year is a great honor not only for himself but for all of Donra Sports. This partnership shows not only the strength that comes when two great companies collaborate together but also the advantages and benefits that result from such a collaboration. There is a very exciting season ahead. During this time Hertz will continue to offer its services for equipment rental and vehicles. It is companies like Hertz that make this all possible.
Despite the fact that Hertz is already one of the most well-known car rental brands in the world, it continues to look for events like this to sponsor. It is this kind of media coverage that makes Hertz one of the first car rental brands that pop into travellers’ minds.