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Hertz cements partnership with Localiza in Brazil

LocalizaGlobal car hire company Hertz has signed a partnership with Localiza to pool resources in South America. News of the partnership was released soon after Hertz completed the sale of its company in Brazil to Localiza.

The sale was given a seal of approval by CADE, the Brazilian antitrust agency. The partnership was the final step in a phase of operations announced last December. The agreement will see Hertz and Localiza pool branding plus launch collaborations on client sharing and technology development.

The agreement means Hertz hirers booking cars in Brazil will do so via Localiza Hertz portals. Most of the hire outlets will display signage showing Localiza Hertz. The advantage for Hertz customers is that they will have access to a larger fleet of vehicles in key locations.

For Brazilians travelling abroad, the accord will see Localiza hirers source their vehicles through the Hertz global network. Under the terms of the contract, destinations which are popular with Brazilian travellers will show both Localiza and Hertz signage.

CEO Kathryn V Marinello explained that Hertz Global Holdings was excited about the prospects offered by the partnership. She explained that it united two premium brands and would offer improved car rental solutions for customers of both entities at locations all over the world.

Localiza CEO Eugenio Mattar was equally as upbeat and said the agreement was a landmark in the evolution of car hire. He added that the strategic partnership was long-term and would offer the best solutions for both vehicle hire and leasing.

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