Hertz kicks-off ‘Journey On’ campaign

Today, Hertz kicked-off a major branding campaign which will feature the car hire firm’s new theme entitled ‘Journey On’. The campaign will showcase various aspects related to the experience of travel ranging from practical to emotional whilst emphasizing the benefits of having car hire, particularly from Hertz.

Over 50 per cent of The Hertz Corporation’s revenue is generated by leisure travellers, and the ‘Journey On’ campaign will look to appeal to the emotional side of leisure travelling. The campaign, created by DDB, of the Omnicom Group, will further cement Hertz’s long-time standing as a car hire firm committed to making the rental experience satisfactory and personalised.

Mark P Frissora, Chief Executive Officer and Hertz Chairman, said that the company has, over the past year, moved towards refining the rental process so that customers will find it convenient and rewarding. He added that the firm had opened 150 new locations in airports around the world.

There are two sides to the ‘Journey On’ campaign, but both are creative executions showcasing the importance of taking a journey. Further, the campaign reiterates Hertz’s qualifications to assist travellers along their journey with an emphasis on Hertz enabling the journey to go smoothly.

Amy Regan has lent her vocal talents to the campaign and Hertz will feature her song in one of the spots. The multi-million dollar ad series will begin today and run nationally. Hertz will continue to take the campaign beyond the ad world, implementing it into other aspects of their organisation.