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Hertz sets up sales partnerships for India and Vietnam markets

Hertz IndiaThe Hertz Corporation has joined forces with agents in India and Vietnam to market Hertz Holdings’ car hire services and associated products. Hertz’s new general sales agent in Vietnam is Discover the World while InterGlobe Air Transport will expand the brand’s profile for Indian customers.

Discover the World is Hertz’s partner in Thailand, Malaysia, Indonesia, India, the Philippines and Taiwan. Commenting on the addition of Vietnam to the collection, Hertz senior president Michel Taride explained that Discover the World had been active in its support of car hire services for travellers flying out from these countries.

He stated that the market for outbound travellers from Vietnam was expected to expand by 10 per cent over the coming years. He added that the addition of Vietnam was timely and Hertz was delighted to be offering more car hire solutions for travellers.

Regarding India, Mr Taride noted that the demand for outbound car hire would likely grow by the same percentage as Vietnam. He added that InterGlobe Air Transport would allow the Hertz brand to be marketed in locations where it did not already have a presence.

InterGlobe is expected to focus on markets other than the key Indian cities of Delhi, Mumbai and Bengaluru. Discover the World already acts on behalf of Hertz in these cities. InterGlobe has not so far confirmed which locations it will be flying the flag for Hertz in. Likely contenders would be Kolkata, Hyderabad and Chennai.

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