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Hertz to officially sponsor ‘Battle On The Midway’

Hertz Car Rental LogoThe Hertz Corporation has announced that it’s an official sponsor of the Battle On The Midway, which will see San Diego State University’s and Syracuse University’s NCAA teams have a match on the USS Midway aircraft carrier this Friday 9 November. This is part of the Hertz for Heroes programme, which was launched by the company’s military background employees on Veteran’s Day last year.

Hertz for Heroes has distribution and logistical support from the National Defense Transportation (NDTA). The programme launched with the donation of 40,000 free weekend rentals for veterans returning home from abroad. Then it was expanded when Hertz teamed up with Joining Forces, the Veteran’s Hiring Initiative led by the White House’s First Lady and Dr Jill Biden.

The Battle On The Midway will be held at 5pm PST and will be televised across the US on FOX Sports Net. Hall-of-Fame broadcaster Dick Enberg, Erin Andrews and five-time NBA champion Steve Kerr will be broadcasting the match. The game is part of a series of events held in San Diego for Veteran’s Day weekend and was organised by Syndicus Entertainment and several other organisations based in San Diego. It’s the beginning of several events that will center on the USS Midway and take place along the Embarcadero in the city’s downtown area.

Hertz chairman and chief executive Mark P. Frissora says that the Battle On The Midway will be a great match with two of the top teams in the NCAA going head to head on an aircraft carrier. Their Hertz for Heroes programme is committed to helping veterans and military personnel returning home from active duty. They are true heroes and deserve thanks and appreciation. The San Diego State University and Syracuse University players are hardworking, dedicated and driven to succeed like the military, and these are qualities Hertz admires.

In addition to being the official sponsor for the Battle On The Midway, Hertz will be donating some of its earnings from every rental reservation booked on its website from 11 November to 12 November. It will also donate part of each equipment hire contract opened between 1 November and 11 November. These donations will be going to DAV (Disabled American Veterans).

Frissora said that, with over one million members, DAV is committed to empowering veterans to live high quality lives with dignity and respect. These are everyone’s brothers, sisters and neighbours – who deserve recognition and thanks for their sacrifice on behalf of the country. It’s a privilege to support DAV’s mission to provide hope to the nation’s service men and women, as well as to honour veterans.

DAV national adjutant Arthur H. Wilson says that Hertz is showing a genuine level of dedication to the country’s heroes in meaningful ways. Their commitment to hire veterans into their workforce answers a dire need. The company’s support of their mission also helps them ensure the nation lives up to its vows for those who have served.

This follows Hertz launching a military hiring portal that allows veterans and family members to apply for available jobs throughout its divisions. The company has hired over 300 veterans so far, which has met its commitment to the Joining Forces programme. On top of this, the company partnered with the Navy Exchange Service Command (NEXCOM) earlier this year to launch its Hertz On Demand car sharing network at 14 locations on three military bases in San Diego.



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