Holiday operator hopeful France VAT cut will attract Brits

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Cafés and restaurants in France will soon see a reduction in VAT that may help offset the weak pound, encouraging visits from more UK holidaymakers, a specialist travel operator has said.

From 1 July, VAT on all cafés and restaurants in France will be reduced from 19.6 per cent to 5.5 per cent.

France and Spain accommodation specialist P&V Holidays is estimating that this will mean a savings of 10 per cent for customers. A €15 meal, for example, will cost around €13.20 from 1 July.

The operator is offering discounts on its properties as well, of up to 45 per cent until November, in the hope of stimulating UK demand.

P&V’s  ‘Eurobuster’ offering is based on the summer 2008 exchange rate, when one pound bought €1.28, and holidays were approximately 22 per cent cheaper than early June of this year, when the exchange rate was £1 to €1.05.

Cathy Rankin, the operator’s sales and marketing manager for the UK, said: “We are proactively trying to offset the effects of the weak pound by introducing ‘Eurobusting’ offers of up to 45% off all of our properties in the summer break.”

She added: “The VAT cut in restaurants compliments this as many of our customers rely on good value local restaurant food during their stay.”

Thanks to www.travelmole.com for the above quotes, for more information on this article please visit their website.

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