Research conducted by a hotel reservations website found that average nightly rates at UK hotels had increased by a whopping 26 per cent since 2011. The HRS Group (Hotel Reservation Service) study also found that rates in London had increased by 31 per cent in the four years to the end of 2015.
The rise means that average room rates in the English capital are £145. This substantial rise puts London on a par with New York and Sydney which are among the most expensive city destinations in the world. Typical nightly rates in New York are now £197. They increased 32 per cent from standard rates of £149 in 2011.
Besides London, room rates also soared in major UK cities like Edinburgh, Bristol, Manchester and Leeds. Although cheap by London standards, the average per night cost of a room at an Edinburgh hotel was £102 at the end of 2015. This made it the second dearest city in the UK to spend a night.
Bristol was the third most expensive with rack rates averaging £97 per night. Percentagewise, hotel rooms in Leeds witnessed the biggest increase with a surge of 41 per cent. Its northern neighbour, Manchester, saw prices go up by 30 per cent.
HRS’s UK and Ireland regional manager, Jon West, said London had not lost its allure as a global travel hotspot and remained a destination of choice. He continued by saying hoteliers in the city and other key UK locations would find comfort in the fact there was still huge demand for their product.