HotelConnect taps TradeDoubler as its affiliate marketing network

Holiday site, HotelConnect, has confirmed TradeDoubler as its affiliate marketing network. TradeDoubler will replace the current network - Commission Junction -, according to media reports.

The agreement follows a deal with British Airways that TradeDoubler secured a month ago.

Online manager of marketing at HotelConnect, James Parker, commented on the decision saying that the choice boiled down to which company would be able to provide the kind of network that would enable HotelConnect to expand its operations across Europe.

Parker added that HotelConnect decided to go with TradeDoubler for its wide reach and breadth across Europe and for its distinguished experience in the travel sector, say reports.

TradeDoubler was touted for its publisher network and office network throughout Europe, Parker continued to say.

The kind of reach that HotelConnect is looking for includes the Scandinavian region, and TradeDoubler was the only firm that could provide that reach. Although expanding marketing activity in UK was a definite plan for HotelConnect, they also wanted to establish the company’s presence in Scandanavia, confirmed Parker.

Among affiliate networks, TradeDoubler ranked No.1 in NMA’s Marketing Services Guide. It reported a turnover of 61.4 million pounds.

HotelConnect is the 2007 winner of the best hotel-booking firm by the SPAA. The company is a European leader when it comes to providing quality online booking services for hotels based in the region. It offers competitive rates and its specialty is n quality hotel accommodation. The holiday site’s repertoire of hotels are based in more than 150 cities and provide a full range of accommodation – airport hotels that are convenient, budget hotel rooms as well as 5 star luxury accommodation.

www.hotelconnect.co.uk