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Iceland airline WOW sets stage for Atlantic flights fare war

wow-airIcelandic low-cost airline WOW yesterday threw down the gauntlet in what is likely to be a price war on trans-Atlantic flight tickets. The carrier announced it was slashing ticket prices for routes across the Atlantic to the US and Canada with immediate effect.

WOW’s cheapest trans-Atlantic fares now begin at US$69.99 (£57). European departure airports include Stockholm, Bristol and Edinburgh. Destinations in the US such as San Francisco and Los Angeles give travellers diverse choices.

All mainland Europe-US routings require passengers to transit at Iceland’s Keflavik Airport. The booking period for the discounted flights is from now until 5 April 2017 and is not available for all flights.

Under WOW’s pricing structures, the discounted tickets only include a guaranteed seat on the booked flight. Surcharges apply for everything from check-in baggage and a pre-allocated seat on board to snacks and drinks. In-flight entertainment is not provided either and as the airline notes the ‘thrill of flying high’ will entertain.

Commenting on the launch of the discounts, WOW boss Skuli Mogensen explained it was in keeping with the carrier’s philosophy of making flying affordable for all. He added that WOW was launched with the aim of offering low-cost flights and had done so from the day its maiden flight took off.

Today in the Sky reported Mr Mogensen said that although the promotion was initially only scheduled to run until April, the long-term plan was to make it permanent. WOW’s inauguration of its flight bonanza pre-empted rival carrier Norwegian’s pledge to launch US$69 US fares in 2017.

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