InterContinental Hotels Group (IHG) has launched a new way to redeem points within their Priority Club loyalty programme. This new reward is being called Cars Anywhere, and it will offer people a chance to redeem points for car rentals. The idea for this new reward came from the assumption that people who use the Priority Club loyalty programme probably travel a lot, and people who travel a lot want great deals on car rentals.
This is just the latest reward platform for Priority Club members. In fact, members of this loyalty programme already have access to similar rewards like Hotels Anywhere and Flights Anywhere. All of these rewards have the same goal: to help give more flexibility to consumers when they book travel through the Priority Club programme.
So how will Cars Anywhere work? According to IHG, it will work much in the same way as the Flights Anywhere and Hotels Anywhere rewards. Members of this loyalty programme will be able to search for and purchase car rentals from a large number of well-known car rental operators. This includes car hire locations inside some of the most popular airport destinations across the globe.
One of the greatest things about the Cars Anywhere reward is the fact that it allows people to book cars anywhere using a combination of both points and cash. This allows a member of the loyalty programme to start redeeming their points for discounts quicker. The first level of rewards under the Cars Anywhere category starts at just 5,000 points.
Although a full list of locations and car hire companies wasn’t given, IHG assures its members that they have covered all of their bases. They want this programme to be rewarding, not limiting. This is why they have worked hard to include tons of destinations and the most commonly used car rental operators in the world. Car companies like Avis, Green Motion, Thrifty, Enterprise and even Alamo are included.
The “Anywhere” rewards for the Priority Club have gained quite a following. This is because rewards like Hotels Anywhere allow people to book hotels around the world, even at properties that are not owned by IHG. Usually, such rewards programmes are limited to establishments owned by the company offering the reward. Being able to book hotels not owned by IHG through their Priority Club is really giving consumers the right to choose which hotels they want to use.
The Priority Club has grown to become a juggernaut for IHG. This has to do with all of the benefits members get for signing up. People who are members of the Priority Club enjoy benefits such as: points that never expire, no blackout dates and the ability to get rewards faster by using a combination of both cash and points. These are options that not all loyalty programmes offer to their members.
Members can earn points with the Priority Club by simply using services provided by partners of IHG. This includes renting cars, staying in hotels, booking flights and even buying flowers. Each time a member uses one of these services, they earn points that they can later use to get discounts on car rentals, flights, hotels and more.
The vice president of Loyalty Programs and Partnerships at IHG, Don Berg, said during a recent statement that their members’ needs are always evolving. That is why IHG continues to look at new ways to provide the greatest and most ground-breaking rewards. Not only does IHG want these rewards to be new and exciting, but they want these rewards to be relevant to their consumers’ needs.Author's Google+ page