Holiday News|

Japan firm Piala rewards non smokers with bonus holidays

PialaA marketing company in Japan has introduced a scheme which gives non-smokers six bonus days off every year. The recently launched holiday bonus at Piala Inc is designed to compensate employees who don’t smoke for the time their colleagues spend on smoke breaks.

The new regulation came about as a result of an employee dropping a complaint in the company suggestion box. The employee griped about the inordinate amount of time smokers used on the breaks when catering to their addictions. A study carried out on behalf of Piala CEO Takao Asuka found the average fag break was costing the company 15 minutes of productivity time.

The researchers totted up the average number of breaks and came up with a total of six lost days every year for each smoking employee. A quarter of an hour seems like an overly long break for a cigarette, but Piala’s business premises is on the 29th storey of an office building in the Shibuya Ward of Tokyo.

Smoking is only permitted in the basement and the study found smokers spent most of their time travelling between the office and the smoking area. According to unnamed sources at Piala, CEO Asuka is of the opinion the additional days off will be an incentive for smokers to quit.

Piala spokesperson Hirotaka Matsushima told media reporters that since the holiday incentive was introduced, four smokers had already kicked the habit. He also said he was using his extra annual holiday days to take his family to an onsen hot spring spa resort for a wellness vacation.



  • Share this post:
  • Facebook
  • Twitter
  • Delicious
  • Digg
In the Press
  • The Sunday Post Martin Lewis of Early booking using comparison sites including can slash up to 70%
  • The Daily Mail For the best deals, use price comparison websites such as
  • The Daily Telegraph Check out car hire comparison sites such as to see the prices on offer at dozens of car hire companies.

Cookies on

Copyright 2003 ASAP Ventures Ltd

All rights reserved

Registered in England and Wales

Company number 4278063

Registered office address

1 The Square, Lightwater, Surrey, GU18 5SS