London’s Car Club, a firm dedicated to serving the British capital and offering a range of car hire solutions—including hourly rentals—has now received the official backing of Sian Berry, who is the Green Party’s mayoral candidate in the upcoming municipal elections. Berry appears to be impressed by Car Club’s ability to convince drivers to avoid purchasing personal passenger vehicles and thus help decrease congestion and carbon emissions. Many of the members who signed up to participate in the hourly scheme are gays and lesbians, and the firm currently offers their clientele a sizeable fleet of 300 vehicles. According to the Car Club’s own statistics, members tend to travel 35 percent less by car than they did before registering for the scheme, thus having a very positive impact on the environment.
James Finlayson, Car Club’s CEO, told journalists that his company’s hourly rental service has become “immensely popular” in London’s gay community. Additionally, if the membership base continues to increase, Finlayson believes that an annual reduction in carbon emissions amounting to 2,000 is entirely achievable. This is the same amount of carbon that airplanes would normally emit after flying 530 times from the United Kingdom to Australia. Although Car Club boasts a diverse membership, in recent months it has become increasingly popular in areas of London that are home to significant gay communities. According to the firm’s experience, most people from these communities sign up for the hourly rental scheme in order to have a positive impact on the environment and reduce their carbon footprints.
Car Club presently boasts a membership of over 6,000 Britons, spread across some of the UK’s largest cities, including London, Edinburgh, Brighton, Bath and Birmingham. If Berry wins the mayoral race, he has pledged to offer Car Club more parking spaces throughout the city.