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Mercedes to collaborate with Linkin Park on sounds for electric cars

Mercedes AMG A 45The CEO of Mercedes-AMG says the firm will likely collaborate with Linkin Park on developing sounds for all-eclectic sports cars. In a magazine interview Tobias Moers confirmed he had already touched base with members of the US rock band.

The CEO said he had asked the group what their version of electric sports cars sounds would resemble. He explained that Mercedes-AMG’s high end cars needed a sound identity as this was an integral element of emotions and emotions sold cars.

While electric cars are the vehicles for the future they are not noted for their pleasing sounds and are generally limited to high-pitched whines. Compared to the throaty, bubbling sound of a Mercedes-AMG A 45 or the dulcet tones of a 1950s MG the average EV fails miserably in the sound department.

Auto industry analysts say makers of high-performance cars have a lot of work to do to bring the sounds of EVs into line with the expectations of buyers and car fans. They say makers like Mercedes-AMG understand this but have not so far done much research on what sounds are likely to hook buyers.

The Hertz Dream Collection and the Prestige sports car collection from Avis Car Hire offer motoring enthusiasts access to premium range sports models. The companies’ buyers always aim to keep their fleet up to date and are more likely than not to be the first ports-of-call for drivers wishing to give the new-sound EVs a test-drive once the technology is adopted.



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