Monarch Holidays brand launched by Monarch Travel

Monarch Travel Group comprises the UK low-cost charter and scheduled flight operator, Monarch Airlines, and the country’s largest independent operator of tours, Cosmos, announced the launch of ‘Monarch Holidays’, marketed and offered to consumers via the Monarch website.

In addition to featuring low-cost charter and scheduled flights, and apartments, hotel and villas in top holiday destinations, the Monarch website now makes flexible international holiday packages and numerous travel ancillaries available online.

Monarch and Cosmos have provided their customers with expert travel advice for over 40 years. With a shift in consumer buying patterns and the massive growth of online flight, accommodation and car hire booking, however, the Monarch Travel Group moved to consolidate its highly-respected brands on one website, making it more convenient for customers and to provide the maximum travel planning flexibility – at the lowest prices possible.

Monarch Travel Group Chief Executive Peter Brown said: “Research undertaken with our customers across all our brands has shown that they want flexibility in their travel arrangements to meet their increasingly demanding lifestyle. Bringing all our travel components together in this way will offer this flexibility and offer customers a greater choice of flights, holiday durations and accommodation options, whilst at the same time offering a seamless booking process. The cost savings achieved by uniting our brands can also be passed on to our customers resulting in the most competitive prices in our sector.”

“Within a very short space of time we aim to have one of the most dynamic, web-based booking environments in the marketplace and to be able to offer our customers a ‘one stop shop’ for all their travel needs.”

Cosmos Holidays will continue to be the dedicated Monarch brand available to the public through Cosmos-appointed travel agents.

www.flights.monarch.co.uk