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Most all tourists report enjoying Scotland visit

Tourists visiting Scotland are reporting increasing levels of satisfaction with what is on offer in the country, according to a new survey.

The tourism organisation VisitScotland indicates that satisfaction levels have risen, with 97 per cent of all those participating in the survey saying that they were satisfied with their Scottish holiday, and 79 per cent saying they were very satisfied – an increase of seven points over last year’s findings.

Highlights of Scottish holidays that were noted included the friendliness of the people, the scenic countryside and the range of attractions and things to do, according to the research commissioned by VisitScotland.

The survey was conducted during the months of July and September, and included visitors from England, Wales, the Netherlands, Spain, Sweden and the US – as well as Scots on holiday close to home.

As the country prepares for the Homecoming Scotland 2009 celebrations and a major year for the Scottish tourism industry, VisitScotland says that the results are especially encouraging.

Respondents to the survey noted that one of the major reasons they were satisfied with their Scottish visit was the opportunity to engage with locals. Nearly 25 per cent of the visitors said they have more interaction that they had expected.

International visitors in particular reported that the prospect of engaging with local residents was very important in planning a trip to Scotland – and 90 per cent said that their expectations were either met or exceeded.

As the US dollar and the euro continue to gain strength against the pound, another boost in tourism is anticipated, as Scotland is made even more affordable for tourists.

www.visitscotland.com

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