UK retailer, Marks and Spencer has introduced a new pair of pants aimed at body-conscious men, which it claims will beef up their bulge.
According to its designers, the underwear works by providing a built-in shelf which gives the appearance of a bigger bulge, increasing its ‘size’ by more than a third. The range goes on sale later this month and has also promises to give the wearer a bum-lift.
The success of the Wonderbra and the control pants, made famous by Renee Zellweger, have seen body-enhancing underwear become a staple in women’s wardrobes and Marks and Spencer pioneered the male versions at the beginning of the year with its launch of slimming vests for men.
M&S spokesperson, Dave Binns, said that there was such a positive response to the vests that the addition of men’s pants was a natural addition. He added that the technologists have worked hard to create a product that gives results whilst also being comfortable.
The frontal enhancement pant will cost £10 and will be available to buy from the 15th of October. The garment is the first of its kind available on the high street and will be made from high quality fabric which is available in black and white.