M&S launch body-enhancing underwear for men

UK retailer, Marks and Spencer has introduced a new pair of pants aimed at body-conscious men, which it claims will beef up their bulge.

According to its designers, the underwear works by providing a built-in shelf which gives the appearance of a bigger bulge, increasing its ‘size’ by more than a third. The range goes on sale later this month and has also promises to give the wearer a bum-lift.

The success of the Wonderbra and the control pants, made famous by Renee Zellweger, have seen body-enhancing underwear become a staple in women’s wardrobes and Marks and Spencer pioneered the male versions at the beginning of the year with its launch of slimming vests for men.

M&S spokesperson, Dave Binns, said that there was such a positive response to the vests that the addition of men’s pants was a natural addition. He added that the technologists have worked hard to create a product that gives results whilst also being comfortable.

The frontal enhancement pant will cost £10 and will be available to buy from the 15th of October. The garment is the first of its kind available on the high street and will be made from high quality fabric which is available in black and white.



  • Share this post:
  • Facebook
  • Twitter
  • Delicious
  • Digg
In the Press
  • The Sunday Post Martin Lewis of moneysavingexpert.com: Early booking using comparison sites including Carrentals.co.uk can slash up to 70%
  • The Daily Mail For the best deals, use price comparison websites such as Carrentals.co.uk.
  • The Daily Telegraph Check out car hire comparison sites such as Carrentals.co.uk to see the prices on offer at dozens of car hire companies.

Cookies on Carrentals.co.uk

Copyright 2003 ASAP Ventures Ltd

All rights reserved

Registered in England and Wales

Company number 4278063

Registered office address

1 The Square, Lightwater, Surrey, GU18 5SS