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New Starwood brand adds London Kings Cross hotel to collection

GN hotelInternational hotelier group Starwood has added London’s iconic Great Northern Hotel to its UK hotel collection. The hotel’s owner, Jeremy Robson, has signed a deal that will see the Kings Cross Station hotel join Starwood’s new brand label Tribute Portfolio.

Announcing the collaboration, Mr Robson said he and his team were looking forward to it, yet would maintain the Great Northern’s uniqueness in the London luxury, boutique hotel arena. He continued by saying that when the establishment relaunched in 2013, it was the fulfilment of a long-standing dream. 

Mr Robson noted that staff and management alike were delighted to have helped make the hotel a city landmark and a facility that enticed tourists and Londoners through its doors. The premises was built in the 1850s and has been lovingly restored to represent this golden age of the railways.
The theme of old-time train travel extends to the GNH bar which boasts features such as a marble bar and the Plum & Spilt Milk restaurant which is done out in the same livery as the Flying Scotsman. The restaurant’s menu is a fusion of British and contemporary cuisine with the likes of Caerphilly cheese on toast and monkfish curry on it. 

Dave Marr is a senior executive with Sheraton Hotels & Resorts and he said he was pleased to welcome the Great Northern to the Tribute Portfolio and to join forces with Jeremy Robson and his professional team. The hotel is the first to carry the Tribute logo in Europe. Starwood launched Tribute six months ago with the aim of eventually building a collection of inimitable and independent hotels.



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