Nostalgia and tightened finances rekindle holidays at home

Many UK holidaymakers are saying that they plan to take breaks in Britain, returning to the happy memories of childhood family holidays, as a way to make it through tough financial times, new research indicates.

Nearly 50 per cent of parents responding to a survey indicated that they intend to take their children on a seaside break in the coming year, to re-live their childhood holidays.

This could be the beginning of a trend to return to “best of British” and provide a boost to an economy now in recession – and improve carbon footprints at the same time.

More than 2,000 Britons were polled in a survey that found in the midst of the credit crunch a new generation is renewing the British love affair with caravanning. Instead of heading off on a jet to a holiday abroad, 27 per cent of the parents responding to the survey said that they intended to take their children on a nostalgic caravan holiday.

Twenty-nine per cent of the parents reported that they are planning a country cottage holiday, in the location of their favourite childhood holiday break.

Towergate Bakers Insurance commissioned the survey. Its marketing director, Paul Havenhand, said: “Sticking to the best of British is becoming the fashionable thing to do. Rather than take off abroad, parents are choosing to revisit the places of their childhood in the year ahead so their children can have the same experiences they did.”

Thanks to www.travelmole.com for the quotes above, for more information on this article please visit their website.

www.towergatebakers.co.uk