Premier Inn has announced that it’s introducing noise meters throughout its 620 hotels in the UK to control loud guests. The noise meters are one of several attempts the budget hotel chain has made and will flash a warning to guests if they are talking too loudly in the halls. The company already offers guests a refund if they complain that they didn’t get a good night of sleep.
The noise meters flash when a certain decibel level is achieved. Premier Inn is aiming to reduce the number of refunds it has to make to guests. They are calling the meters ‘ssshhh-o-meters’, which will be installed on the walls of their halls. They will operate the same way as a speedometer sign and will light up when the level of noise rises to a certain level, reminding guests to keep their voices down.
A Premier Inn spokesman said that noise is the biggest cause for guests not having a good night of sleep. To deal with this, the hotel chain has put springs on doors so they close quietly and introduced double glazing. Sweets are even handed out to loud customers to keep them quiet.
Andy Harrison, the chief executive of Premier Inn, said that it may seem like fun, but their ssshhh-o-meters will address a very real challenge to their business. They offer a money back guarantee, so their focus is sharpened on ensuring everything is done to offer guests a good night of sleep. They asked their staff to come up with ideas on how to reduce noise from guests, and some really novel innovations were proposed. They even tried giving noisy customers lollipops when they returned to the hotel and passed reception after a night out.
Premier Inn isn’t the only hotel chain trying to keep the noise down for guests who are trying to sleep. About a year ago, Crowne Plaza introduced snore monitors to patrol the halls at some of its hotels in the UK. It also offered light-sleepers the choice of sleeping in ‘quite zones’. Additionally, Travelodge has sleep wardens in its UK hotels, patrolling the halls and issuing warnings to noisy customers.
In other Premier Inn news, the company has started construction on its new 120-room hotel and restaurant at the Worcestershire County Cricket Club’s New Road ground. Parent company Whitbread is investing £7.5 million in the development, while the club is investing £3 million in the new facilities, which includes new executive suites and conference rooms for the club. The club suites are scheduled to be finished by early June next year, and the new hotel and restaurant are due to open in late October. More than 45 new jobs will be created from this.
Whitbread Hotels and Restaurants head of acquisitions John Bates says that Premier Inn customers expect low-cost, high-quality rooms in the best locations across the UK. This new venue will provide that and is a great example of how flexible the company can be to secure the right location. Bates added that the hotel chain is one of the fastest growing in the UK and will be opening new hotels and restaurants at Walsall Town Centre and Leamington Spa before Christmas.