Price transparency most important according to car rental survey

According to the results of a car rental survey conducted recently by Avis, what clients value most when they hire a vehicle is price transparency. The diversity of a rental firm’s fleet and the availability of desired vehicles are also among the top things that clients look for when they choose a car hire company. Avis invited over 2,000 people to participate in the survey and furnish the car hire giant with their views on what they find most important in the rental process. Price transparency came out in an undisputed first place, with most respondents noting that they are keen to find out the total price at the very beginning of the rental process and not be suprised with extra surcharges later on. A total of 65 percent noted that they wanted to know the final price of a rental early on in the process. Additionally, 62 percent felt that car hire firms should make more of an effort to quote all-inclusive prices, rather than ones that do not include in them taxes, fees and other surcharges. Precisely one out of every two renters also told the survey that they found having the ability to choose their car’s make was important to them and that they were keen to receive a guarantee that their preferred vehicle would be available.

Daniel McCarthy, Avis’s commercial director, observed that the survey amounted to “valuable feedback” and that his company would be sure to take the results into account, in order to better meet the needs and expectations of renters. It appears as though Avis truly is willing to listen, as the firm has already implemented a new pricing policy in Europe, which includes a streamlined rental agreement and a clearer list of fees.

www.avis.com