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Random House agrees to Apple requirements

US publisher random house has agreed to Apple’s distribution requirements for online book sales.

The announcement came on Monday, during which the publisher of major names such as John Grisham, Larsson and Dan Brown said that it had accepted the new terms. The announcement means that its books could soon be available via Apple’s iTunes store for use on the iPad and other Apple products. Thus far, Random House e-books have only available via Amazon’s Kindle for non-Apple devices.

Random House said in its official statement that it had decided to take the opportunity to forge a new relationship and invest in a successful future for digital transition. The company had been the last major New York-based publisher to accept the terms, as it had previously argued that booksellers should set prices rather than publishers. Under Apple’s new agreement, price setting is given to the publisher.

The company said its books will be priced between $12.99 and $14.99 when initially released and then the price will gradually be reduced over time. Its products had previously been available on Amazon for $9.99 but had argued that the rate was too low and could ultimately lead to books being undervalued.

Although the announcement is not an official indication that Random House books will indeed be available on iTunes, the publisher’s spokesman Stuart Applebaum hinted that it had opened the door for a new relationship.



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