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Sixt Extends Presence in North America

Sixt Rent A Car LogoSixt is already the largest car rental company in Germany, but now the company is looking to continue its expansion in North America. Sixt was able to do this by adding a new rental location in Detroit Metro Airport. There, Sixt will offer customers a wide range of premium car rentals. Some of the cars that will be made available for rent at this location include Cadillac, BMW and Mercedes-Benz. Sixt said that one of its major targets for car rentals is the American automobile industry, which is heavily stationed right in Detroit.

Sixt said that it will likely continue to build its number of stations in the United States. It wants to do this because the United States is currently the largest market for car rentals in the whole world. Having the door open in Detroit is a huge step toward achieving this goal. Before the end of the year, Sixt wants to open up locations at Boston’s Logan International Airport, Dallas/Fort Worth International Airport and Philadelphia International Airport. Of course, Sixt doesn’t just want to add new stations in airports. It also has plans to add stations in popular urban centers in North America.

As of January 2015, Sixt had around 50 locations open in the United States. As a result of expansion over the past year, this is nearly double its number of locations in 2014. Some of the locations that Sixt already had open were in Atlanta, Seattle, San Diego and Las Vegas.

The president of Sixt America, Johannes Boeinghoff, said that since the company’s launch in the United States in 2011, it has been developed very quickly in the North American market. In a matter of years, Sixt has forced its way into a number of popular networks, including many downtown locations and airports. This has made Sixt firmly established in the industry. Steady growth, amazing customer service and attractive specials are just a few of the reasons why people should consider booking their next car rentals with Sixt.

The American market is a tough one for new car rental companies to break into. However, it’s amazing to see a car rental company have so much success in the American market after only a few years. The United States already has a number of car rental options. For a new brand to be successful, it has to offer top-of-the-line quality and specials that get it noticed over the other, more well-known names.

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