Southwest Airlines has been talking about expanding recently, and to mark this occasion, the carrier has reimagined its logo and look. This change comes just after the airline finalized its merger with AirTran Airways. Although the merger is confirmed, it won’t take place until later this year. However, it means that Southwest Airlines will be flying to international destinations for the first time ever. It will also see its restrictions lifted at Dallas Love Field Airport in Texas.
On Monday, Southwest Airlines announced its new logo and design. This new design is going to be put on its fleet of over 600 planes. When talking about this new redesign, the chief executive of Southwest Airlines, Gary Kelly, said that the airline is exciting about showing these changes to the world
Kelly added that this new merger was the perfect time to introduce the world to the company’s new visual expression. This reimagining brings together a marriage of both the past and the present, representing the course that the company is taking into the future.
This new design was the result of focus groups that Southwest Airlines used. The focus groups were not just made up of employees but also customers. The goal was to get feedback on which design people liked the most. What the carrier found was that employees and customers both wanted to keep the familiar red, gold and blue colours. However, they also wanted the name of the plane to be moved from the tail to the fuselage. The new logo for the plane is a heart symbol. This symbol will be on the underbelly of each plane. It will be seen when each plane takes off.
This new redesign will not happen all at once. Southwest Airlines said that it will minimize the financial impact of this reimagining by giving planes the new paint job when it comes time for their scheduled repainting maintenance. Over time, all Southwest Airlines planes will get the new paint job.
This is a smart move by Southwest Airlines. This is because the cost of painting a plane can range between $50,000 and $200,000. The cost varies depending on not only the size of the plane but the colours that are being used.
Although the new paint could take months to work its way around to all of the planes, Southwest Airlines will be launching new nonstop flights from Dallas Love Field Airport by next month. The airline feels that the quicker it gets these new flights into circulation, the quicker consumers can benefit from them.
It is great to see Dallas Love Field Airport get more flights. In 1979, the airport’s flights were restricted. The goal was to increase growth at the failing Dallas-Fort Worth International Airport. The last restriction is not expected to expire until October 13.